The 'S' Word

Published on 2022-04-18 by
Jeroen Plink

The model for law firm sales lags far behind that of other businesses, even as new technology and data solutions become available to support business development. There persists a notion that business development in law firms should be predominantly driven by partners and through word of mouth. By contrast, SAAS companies have developed highly effective sales strategies, leveraging digital tools and a data-driven approach. 

About the Author
Jeroen Plink

Jeroen Plink

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