The Fear of ROI

Published on 2023-01-12 bySente Advisors

It’s likely that your first attempt to determine an ROI is to simply add up all the money you spent on legal tech last year, and to subtract it from the vast sums of lucre that all that new tech generated. Unfortunately, if yours is a typical firm, that first attempt results in a very large negative number that you can’t possibly take to management as your ROI. You need a better way to explain the “return” side of your Return on Investment and that starts with reimagining how you make your legal tech “investments” in the first place. 

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Sente Advisors

Sente Advisors

Sente Advisors

The Sente Advisors each have more than 20 years of Legal Technology experience working in law firms, technology companies, and consulting.  

They have run innovation, marketing technology, knowledge management, and training initiatives at:

* Norton Rose Fulbright
* White & Case
* Dentons
* Shearman & Sterling
* Fragomen
* Fulbright & Jaworski
* Covington & Burling

They have built client success, marketing, and solutions architecture teams at:

* Neota Logic
* HighQ
* Microsystems
* Kira Systems.

Outside of legal tech, they have been musicians, software developers, litigation funders, United Nations policy experts, fashion merchandisers, board game aficionados, and most rewardingly, parents.

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