How might we use JTBD in connection with our law department innovation efforts? Let’s start with a core question: What are we hiring our innovation team to do for us? We want to understand the job we actually want that team to do and define it precisely. That process starts with the word “innovation” and what it means in our context.
Dennis Kennedy
Director, Center for Law, Technology & Innovation Michigan State University College of Law
Dennis Kennedy is the Director of the Michigan State University Center for Law, Technology & Innovation, the author of the book, Successful Innovation Outcomes in Law, and the founder of the Law Department Innovation Library. He writes and speaks frequently on legal innovation and technology topics. He has co-hosted The Kennedy-Mighell Report podcast on legal technology with Tom Mighell since 2006.