In the 1990s, Malex embarked on his sales career in Silicon Valley, fuelled by the elusive dotcom IPO dream. Although that dream didn't materialize, he gained invaluable knowledge from seasoned sales professionals and swiftly realized that employing a consultative sales approach yielded superior results.
In the early 2000s, Malex decided to explore new horizons and transitioned to the legal services industry. He secured a position with Practical Law Company, where he crossed paths with Jeroen. Later on, PLC got acquired by Thomson Reuters, providing Alex with an opportunity to spend over a decade in diverse sales and leadership roles across the entire TR legaltech solutions portfolio. Throughout this period, he continued to leverage his consultative sales skills to lead successful teams.
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