At the engineering firm Floor worked for at the time, her interest in innovation management was triggered when she observed an abundance of innovative ideas of which few made it to practice. This observation drove her to obtain her Ph.D. and start Organizing4Innovation a few moves across the Atlantic and years later.
Throughout her career, her motivation has remained the same: develop the tools organizations need to create affordable & sustainable innovation cultures and tools that innovators can use to bring ideas to practice cost-effectively & time-efficiently in professional service organizations.
The Steering Wheel platform developed by Organizing4Innovation does just that. For more information, visit the Organizing4Innovation website: https://www.organizing4innovation.com/