Alex Coupe

Global Head of Sales Legaltech Hub


In the 1990s, Alex embarked on his sales career in Silicon Valley, fuelled by the elusive dotcom IPO dream. Although that dream didn't materialize, he gained invaluable knowledge from seasoned sales professionals and swiftly realized that employing a consultative sales approach yielded superior results.

In the early 2000s, Alex decided to explore new horizons and transitioned to the legal services industry. He secured a position with Practical Law Company, where he crossed paths with Jeroen. Later on, PLC got acquired by Thomson Reuters, providing Alex with an opportunity to spend over a decade in diverse sales and leadership roles across the entire TR legaltech solutions portfolio. Throughout this period, he continued to leverage his consultative sales skills to lead successful teams.

Drawing from more than 35 years of sales experience, Alex recently joined Legaltech hub in April 2023. His primary objective is to establish the sales function from the ground up. Embracing this fresh challenge, he looks forward to applying his expertise to cultivate a high-performing sales team that will drive remarkable results.

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