Marketing and Business Development Services

A number of consultants provide ad hoc or interim marketing, sales, and business development services to law firms and legal technology companies. Law firms occasionally need support around marketing and sales, especially in relation to the sale of products or productized services, improving visibility on social media platforms, and during high pressure times such as during a reputational crisis. Vendor organizations often find it challenging to connect with key demographics in meaningful ways or they have sparse marketing resources. Services provides by consultants include marketing support, content marketing services, the development of go-to-market strategies and sales pipelines, social media brand building, and more. LexFusion, for example, leverages the broad network of its founders to connect vendors directly with law firm partners and legal operations executives. Baretz + Brunelle provides crisis managment, content marketing, and product marketing services for law firms and legal technology vendors. Amplify Your Voice provides social media and branding services to law firms and legal technolgy vendors.

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