The Vendor Cheatsheet
The Vendor Cheatsheet is a publication for sales, marketing, product, and management staff at legaltech companies, providing insights and practical guidance from insiders on topics such as effectively selling into legal, the procurement processes and personas in law firms and legal departments, how to develop and communicate clear value propositions, and more.
Do You Really Know Who Your Target Audience Is?
How should marketing teams be defining and targeting the right audience? It's not all about clicks and business cards. In this article, Chris Ford outlines some of the key considerations for marketers as they plan their budget for the year ahead.